ZOOLOGICAL SYMBOL
The assignment involves designing a cohesive animal symbol system for a series of OKC Zoo posters. This system should encompass nine symbols, categorized evenly among mammals, birds, and insects. These symbols will be the foundation for creating a series of distinct posters: inversed symbol system posters, a letterform poster, and an informative zoo poster. Each symbol must embody simplicity and readability, maintaining a consistent design approach across all elements.
RESEARCH
OBJECTIVE
To devise an iconic set of symbols that are not only visually engaging but also effectively communicate the essence of the respective animal categories. These symbols will serve as a versatile foundation for a trio of poster designs, each serving a unique purpose while upholding a unified aesthetic. The challenge lies in ensuring that each symbol is instantly recognizable, easy
to interpret, and seamlessly integrates with the overarching design language of the series.
WORKING SKETCHES
Sketches and Digital Iterations of Mammals.
Sketches and Digital Iterations of Birds.
Sketches and Digital Iterations of Insects.
