2023 NEUSTADT
LIT FEST POSTER
The challenge for this project was to design an enthralling poster for the 2023 Neustadt Literature Festival, a global celebration of literature and culture. The design needed to seamlessly encapsulate the essence of books and reading, with a particular emphasis on the festival’s literary core and the prestigious NSK Prize. Versatility across various display settings was key, ensuring the visual impact remained strong in any format. Additionally, the poster highlights Gene Luen Yang and his book American Born Chinese, this year’s esteemed NSK Prize winner, solidifying his place as a distinguished figure in the literary world.
FINAL POSTER
The poster's vision animates the magical journey of storytelling through the medium of books. A visually striking stack of books serves as the foundation of the limitless growth of knowledge, life, and creativity that reading ignites. Featuring a bonsai tree, the design pays homage to the virtues of harmony, balance, and patience, revered in Chinese culture. The color palette is deliberately vibrant and inviting, designed to captivate the imagination of the Neustadt Lit Fest’s youthful and spirited audience.
Concept Sketches.
Preliminary Sketches.
Research.
Poster Iterations.